Ambitious, courageous, competitive and agile. The brand personality of the Rotterdam Philharmonic Orchestra is a powerful one. Enchilada and Bureau Bunk created an adventurous visual identity that perfectly fits the brand.
The basic metaphore for this identity is the kaleidoscope. As such it refers to the many musical styles and activities of the orchestra and all its different target groups. The metaphore is translated visually into a solid outer shape that represents the identity of the orchestra. The inner shape will adapt to the message and target audience.
Unique type design
Enchilada/Bureau Bunk also created the RPhO’s own type design, which is both playful, legible and highly recognizable. This typography is an invaluable identifier for the Orchestra.
As part of a brand activation campaign Enchilada/Bureau Bunk developed an enormous listening chair that travels through the city. The chair enables complete families to listen to music performed by the RPhO. Thus the Orchestra reaches out to an entirely new audience
Ever since the introduction of the new visual identity ticket sales have increased with 5%. Research shows that the brand awareness of the orchestra is significantly higher than before. A direct result of the RPhO’s remarkable visual design.
The municipality Nieuwegein wanted to enhance the attractiveness and relevance of its town centre. As ‘City Nieuwegein’ this area should become the place to be for the whole region in terms of living, shopping, culture and entrepreneurship. In terms of architecture a lot had been done: shopping areas were re-designed, a new library, city hall and housing facilities were built. But to establish a genuine and widely shared City feeling even more efforts were needed. We and the public space experts of DeWijde Blik were asked to come up with ideas. We are both very experienced in dealing with complex processes with many different stakeholders.
We felt that for a succesful development of City Nieuwegein the cooperation of all stakeholders - government, entrepreneurs, cultural institutions and inhabitants - was imperative. We organized several workshops to investigate the needs and wishes of all parties. In the process the stakeholders became convinced of the importance of working together and to develop a shared vision. Subsequently we came up with an extensive plan for thematic events and an accompanying communication schedule.
As a next step we created a playful and colourful visual identity for City Nieuwegein, inspired by its new architectural look and feel. Because the new identity is modular, all stakeholders can use the different building blocks of the shared City identity for their own visual communication. Thus they are able to take part in the common events in their own distinctive way, yet sharing the same objectives. Bookstores and library promote books and magazines related to the event, restaurants serve theme menus, the theatre connects its programming.
Shared City feeling
The message ‘Support each other for a powerfulCity image’ is embraced and put into practice by all stakeholders. The cultural sector flourishes, with music and dance festivals, food events and so on. City Nieuwegein is happening.
In co-operation with De Wijde Blik
The National Institute for Subatomic Physics Nikhef coordinates the experimental scientific research in this field performed in the Netherlands. The organisation has a great international reputation. Nikhef asked us for an overall visual representation that would match this position. An unified visual image of all communication tools should also enhance the recognizability and appearance of Nikhef.
Clear and distinctive
We changed the somewhat formal logo N.I.K.H.E.F. to the more friendly Nikhef. With right in the middle a subtle graphic element that refers to the well-known Feynman diagram. This element, with its typical inclinations, is applied to the design of all Nikhef documents. Being an integral part of all the new developed grids and lay-outs it constitutes a clear and distinctive visual identity for Nikhef.
In a different form the Feynman diagram had been a part of Nikhef's former identity. By reusing this strong element we strenghtened the acceptance of the new identity. The scientists immediately felt familiar with it and were highly motivated to implement the new communication guidelines. We also initiated and designed a popular scientific magazine with the title ‘Dimensies’. Its goal is to make Nikhef's activities known to the general public and future Nikhef employees.
The well-known Rotterdam-based dj and producer Speedy J is the founder of a label for adventurous and heavy techno. Electric Deluxe is a platform for artists selected by him. Besides being a music publisher Electric Deluxe is also a booking office and a producer of music festivals, events and merchandise. For all these brand-driven services Electric Deluxe needed a powerful visual identity.
Typeface represents identity
Artists prefer their album covers to be totally supportive of themselves, only holding their name, the name of the project and their own logo. We were challenged to find a solution that would accomodate the artists wishes and at the same time communicate the Electric Deluxe identity. And we came up with a totally new idea, a visual identity without a logo. We developed a remarkable and flexible typeface that in itself defines the identity of Electric Deluxe. Thus the branding activities of the artists and Electric Deluxe can coexist.
The flexibility of the typeface guarantees that all products and services have their own distinctive appearance, whether it's cd’s, vinyl, flyers, t-shirts or posters. And it also works well on new media like Spotify and SoundCloud. The distinctive lettering makes the small images of the album sleeves easy to recognize. Because the typeface identity of Electric Deluxe covers all its activities, the effect adds up. One activity reinforces the other. It makes Electric Deluxe as well-known as its founder Speedy J.
The Scheepvaartmuseum in Amsterdam wished to transform itself into an experience museum. It identified three different target groups: people who want to learn about maritime history, people who are interested in art and culture, and families and others who seek entertainment. We were assigned to develop a visual identity that fitted the new profile.
Before we could start designing, we needed a clear view on the museum's history, housing and collection. We spoke with the communication team, the curators and the architect who would remodel the building. We also studied the visual identities of other maritime museums in the Netherlands. And we visited one the worlds leading museums in the field in Sweden.
Our first advice was to change the name of the museum. All Dutch maritime musea connect their name to their location. If The Scheepvaart Museum Amsterdam would carry on as The Scheepvaartmuseum, the image of the museum would immediately be national in stead of local.
The new adaptive visual identity that we created, enables the museum to communicate with all three target groups in a distinctive way. The basic form of the visual identity, and all communication deriving from it, is the maritime signal flag. And we developed several colour ranges based on the different sky colours in the museum's collection of sea paintings. With these colour schemes the museum can communicate in a professional businesslike manner as well as a more exuberant way.
We combined various typographical characteristics from the museum's collection into a new type font that is directly associated with the museum. We designed a different set of letters for each target group. This striking typography not only emphasizes the new adventurous identity of the museum, but also addresses the target groups in a playful way.
Two years after the opening of the renewed Scheepvaartmuseum the number of visitors had doubled. And there was a strong increase in brand awareness, it was twice as high as before. Visitors appreciated the new museum by giving it a score of 8 out of 10. The Scheepvaartmuseum is now in the top 10 of strongest museum brands in the Netherlands.
We help you find your own distinctive visual language. We facilitate a successful dialogue with your audience. We show you how to stand out in the crowd.
We make you unique.
We like our clients to be ambitious. Whether they are big or small, corporate or cultural, profit or non profit.
Call it creative problem solving, call it service design or concept development, we call it Thinking Sideways.
Thinking Sideways approaches communication challenges free of predetermined means or applications. It’s about thinking around corners. Looking for treasures disguised as blind spots. Finding new directions.
Digital Design employs content, interaction, technique and graphic design to create an environment where business goals meet user needs.
Creative Strategy turns goals into reality, in clear and well-defined steps. It’s the tool where logic and magic meet. Creative Strategy bridges the gap between you and that dot on your horizon.
If you want to be heard, make yourself seen. For making an impact, dress accordingly. No one ever stood out wearing camouflage.